Training

Technology marketing

Marketing of an innovative technology differs strategically from the promotion of an established technology. We can help you gain insight into this strategic difference by means of a half-day or full day workshop training session.

Public relations

Communicating your new breakthrough technology and using the media effectively, can be of great value to any entrepreneur. Our public relations training workshop will equip you to maximise the benefit you can achieve from effective public relations.

How to write a business plan

A technology without a business strategy only remains an expense. Only when you find a way to extract its commercial value, will you find industry support. A business plan is a systematic document that forces you to think through all the aspects related to starting a new company.

Our one-day workshop on writing a business plan for a technology company will provide you with enough guidance and tools enabling you to write a proper business plan. This is essential if you want to attract start-up funding from potential investors.

Patents and IP

Many investors will not engage a new technology unless it is protected with patents and other intellectual property. A proper understanding on how patents work, how it should be structured for licensing, and the cost aspects related to filing patents is essential to the technology entrepreneur. Our one day Patent and IP workshop will enable you to understand IP, and guide you to making good decisions in this regard.