Market Research
An essential part of technology commercialisation is to determine whether there is a market for the proposed technology. The development should be driven towards market needs. Proper market research should determine who is the target market, how big is the market, where is the market, will there be intention to purchase the technology, and how much will people pay.
In addition to this, it is important to understand how buyers will benefit from the technology, and to quantify this benefit.

